Our PPC management strategy
Our PPC experts use professional tools to conduct a detailed keyword analysis to identify the keywords which will offer you a plethora of enquiries. Very often, these keywords push beyond the obvious and you would left with the options which you would never even thought of!
Bid Management: Our PPC management team bids only on those keywords which are more likely to grant you great Return on Investment (ROI). Bids are continuously monitored closely with complete emphasis on keywords which are most targeted yet least competitive.
Keyword Research & Targeting
Keywords help connect the PPC ads with the customers and their respective searches. Sound keyword management assists you to grab the apt customers to lead you to your business success. We help you carry out a thorough keyword research to identify those keywords that are in-line with your goals and drive enormous traffic to your website.
We offer extensive research of relevant and client-targeted keywords related to your domains. Our keyword strategy includes regular negative keyword discovery that helps in preventing your ads from showing up for searches that are NOT relevant to your business and are unlikely to convert.
Text, Display & Mobile Ads
The success of PPC marketing depends upon getting the messaging right. From contextual ads to banner advertising, we provide effective, reliable paid advertising services to all our clients. We utilize different platforms (Google AdWords, Bing, Yahoo, and Facebook) to exhibit your brand message with our standard best practices of ad creation – developing efficacious, compelling, and optimized ads to increase both click-through and conversion rates for your entire PPC campaign.
Campaign Analysis & Optimization
‘The keen analysis’ is always the first step to run any campaign. Our experienced team of AdWords certified analysts carries out several keen checks for the ideal analysis and its subsequent optimization through innovative & proven techniques. We will keep an eye on your campaigns in order to ensure that they are optimized without any issues. Our digital marketing strategists expertly utilize targeting options and bid strategies to maximize PPC performance across any industry or budget requirement.
Remarketing is a really effective PPC technique that aims to target people who have already shown a genuine interest in your specific product or service. It focuses less on increasing the click-through rate (CTR), and more on watching the number of impressions, clicks, and conversion climb. In case a user visited your SM page or website early in the buying cycle, we ensure that your custom ad displays in their future social feeds, search results, and various other websites right within the display network – reinforcing your position and maintaining brand awareness.